The EGO® stands for “Economic Growth Opportunity” and that’s exactly what we hope to be for Aberystwyth and Aberaeron.
The EGO® was set up by local lads Huw Bates and Patrick O'Malley in 2014 with a view to spreading good news and to promote and celebrate the people, businesses, organisations and communities of Aberystwyth and, since 2016, Aberaeron.
The EGO® in “Aberystwyth & Aberaeron EGO®” stands for Economic Growth Opportunity and we believe that the magazine helps stimulate economic growth in both towns and their surrounding areas by encouraging people to spend their money locally. We also hope our name suggests that Aberystwyth and Aberaeron should have more of an ego and shout a lot louder about what they have to offer! At the EGO® we believe that Aberystwyth and Aberaeron punch well above their weight, and should be proud of doing so.